MTV has taken a new approach on normalizing the act of getting tested for sexually transmitted diseases. By creating a PSA campaign, MTV came up with a lifestyle brand called GYT (Get Yourself Tested) where the goal is to have STD testing as a part of youth culture like music, fashion and social responsibility.
GYT partnered up with some amazing individuals who embody the Get Yourself Tested life style, and who understands the importance of social responsibility.
The directors Crobin, Howard Grandison, Patrick Cummings and producer Adam Palmer have teamed up with legendary documentarian /cinematographer Lance Bangs to produce several inspiring TV shots along with 11 biography pieces featuring some of the art, sports, fashion and taste-maker elite . Love+Made, Bobby Hundreds, Levi Maestro, Buff Monster, No Age, Talib Kweli, A-Trak, Stevie Williams, HAN CHOLO, and many more lent their time and talents for this worthy cause.
Check out this clip with our HEAD HAN CHOLO Brandon Schoolhouse talking about his inspirations and the pay off of hard work.
And remember... Get Yourself Tested!
CHECK OUT THIS MTV 2 COMMERCIAL CIRCULATION FOR THE GYT CAMPAIGN! IT'S PRETTY DOPE AND LOOKS LIKE IT WAS A LOT OF FUN. WITH OUR FRIENDS FROM LOVE+MADE, BOBBY HUNDREDS (THE HUNDREDS LIFESTYLE BRAND), AND MANY MORE....